The narrative that unifies Mormaii's visual legacy.
The Global Essence of the Brand
Mormaii entrusted Arara.co with the post-production of the Branded Content film for the Mormaii Life campaign. The objective was to translate the brand’s soul through its founder, athletes, and collaborators, in a project developed directly with Mormaii’s International Marketing team.
More than just editing and finalization, Arara.co played a crucial role in constructing the campaign’s storytelling. Actively contributing to script development, through text editing and film assembly, the team shaped the narrative the project demanded, ensuring Mormaii’s essence was authentically conveyed.
The challenge was amplified by the vast volume of image files, produced by Mormaii itself and by the athletes. This diversity of materials required exceptional mastery in finalization and color grading to create a cohesive aesthetic language, eliminating any visual quality disparity. The project was produced and finalized in English and Spanish, expanding its global reach.
The result is a film that celebrates Mormaii’s identity, unifying different visuals into a powerful and fluid narrative. Arara.co demonstrated not only the technical capacity for post-production but also the sensitivity to build an impactful story, delivering content that speaks directly to the brand’s heart on an international scale.
