Cinematic fusion between asphalt and digital.
Interlagos in Play Mode
For the launch of Gran Turismo 7, PlayStation chose the legendary Interlagos Racetrack for a visceral experience. Influencers, celebrities, and professional drivers experienced the game firsthand, feeling the adrenaline that transcended the virtual.
Between the real and the virtual, Arara.co commanded this cinematic journey. From the production of the official film to comprehensive photographic coverage, our team translated the intensity of the wheel into a visual narrative that united the power of the asphalt with the game’s immersion.
Drivers like Tony Kanaan, Bia Figueiredo, and Igor Fraga, alongside presenter Glenda Kozlowski, brought the rhythm and authenticity of PlayStation performance. A specialized team in automotive production, with camera operators and speed drones, captured the high speed and precision of every moment, ensuring the visual fidelity of the maneuvers.
More than a mere record, this project represented an impeccable execution of creation, planning, and operation. Arara.co delivered a production that pulsed at the speed of events. The resulting film was energetic, emotional, and dynamic, elevating the experience into an unforgettable narrative. Interlagos in Play Mode: where the real and the virtual merge.
