Strategic content direction and real-time brand amplification.
Digital Content Production and Event Coverage
For Oakberry Açaí, the brand’s lifestyle was translated into strategic content. With creative direction, cinematographic and photographic productions were orchestrated to capture the authentic routines of Oakberry’s target audience in São Paulo, Rio, and Florianópolis. The scope encompassed casting, planning, and the detailed execution of each stage.
Responsiveness proved crucial in covering major events. Serving as the official content production team, a comprehensive audiovisual structure — directors, filmmakers, photographers, editors — was mobilized to operate simultaneously and interactively. At events such as Formula 1, Rio Carnival, WSL Saquarema, Lollapalooza, Primavera Sound, IronMan, and the collaboration with Adidas Originals, the objective was to expand brand presence, convey the energy and emotions, connecting the audience to the Oakberry universe as events unfolded.
This project with Oakberry showcases the delivery of strategic digital content and the amplification of the brand at large-scale events, solidifying its connection with the public.
