SKULL: 'LET SKULL CATCH YOU' – Symbolism and Transformation
Art, Provocation, and a New Rite of Passage.
The “LET SKULL CATCH YOU” campaign establishes a dialogue between past and present, utilizing a Renaissance aesthetic. Every detail—light, shadow, settings—was conceived to create a “living painting,” where symbolism is the driving force, rather than mere technique. Objects function as subtle allegories. The human body, through its expressiveness, builds the narrative via gestures, glances, and movements, communicating depth without words.
The figure of the SKULL emerges as the brand’s personification itself. Its presence is provocative, not explanatory, acting as an inevitable invitation: to be “caught” by SKULL represents a rite of passage, a transformative and irreversible experience. The campaign conveys that engagement with the brand goes beyond the surface, touching the individual’s inner self and creating a profound immersion.
