Crafting Alexandre Herchcovitch's provocative vision, always singular.
Three Decades of Fashion
We led the direction and production celebrating Alexandre Herchcovitch’s 30-year career. The initiative transcended a mere retrospective, framing itself as a rite of passage, a re-edition, and a reaffirmation of a consistently provocative aesthetic identity. The result was the immortalization of the designer’s legacy on the digital covers of Vogue Brazil and GQ Brazil, securing widespread visibility and recognition.
Our role was to precisely capture the essence Alexandre wished to reveal and expand it into imagery. We translated his vision into a visual narrative that echoed the intensity of his creations: capable of engaging with industry professionals and enthusiasts, while simultaneously reaching a broader audience. The work materialized the delight of discomfort, the celebration of the aesthetic fragment as a political act, and a visual tribute to the right to exist outside the bounds of “expected beauty.”
The production solidified itself as a potent visual manifesto, connecting Herchcovitch’s work to new and existing audiences and reinforcing the lasting impact of his trajectory.
Photography: Gui Paganini
