Copacol: Strategic Content & Brand Engagement

We developed specific online content for Copacol, featuring samba musician Diogo Nogueira, chosen for his culinary skills. Diogo Nogueira presented recipes using Copacol fish products. The campaign’s objective was to deepen the brand connection, highlighting the quality and versatility of the products for the “Dia de Peixe Copacol” initiative.

Our work involved the complete content production, from the set design that ambiented the kitchen, through scene direction and managing the challenges of culinary filming, such as preparation time and dish presentation. Post-production was essential to edit the material in a light, direct, and effective manner, ensuring recipes were clear and Copacol products were valued. Our productivity and security in execution guaranteed an impeccable final delivery.

The result was an integrated campaign, combining entertainment, music, and gastronomy, effectively reinforcing brand credibility and promoting consumer proximity. This solid and strategic delivery generated significant engagement and strengthened Copacol’s market presence through high-quality content.